DJ Premier on Gang Starr x Mass Appeal Collaboration
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Legendary producer DJ Premier sits down with Mass Appeal to explain the mindset behind our Gang Starr-inspired collaboration and how the original Gang Starr logo first came to be. Created by Guru and Big Shug, Premier explains, “the chain is the bond of the artists and the star is the talent inside the chain”. http://shop.massappeal.com/

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
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