Can adidas Help Kanye to Finally Jump Over Jumpman?
Thirty-plus years after the birth of Air Jordan, the sneaker landscape is quite different from the pre-Jordan period. Nike is the global juggernaut. Converse is a division of Nike. Reebok, who in the early 2000s boasted a roster of Allen Iverson, Shaquille O’Neal and Shawn Kemp, no longer even has a basketball division. Under Armour is the frisky up-and-comer, established on athletic gear and expanding rapidly behind two-time MVP Stephen Curry. Then there’s adidas.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
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