Can adidas Help Kanye to Finally Jump Over Jumpman?
Thirty-plus years after the birth of Air Jordan, the sneaker landscape is quite different from the pre-Jordan period. Nike is the global juggernaut. Converse is a division of Nike. Reebok, who in the early 2000s boasted a roster of Allen Iverson, Shaquille O’Neal and Shawn Kemp, no longer even has a basketball division. Under Armour is the frisky up-and-comer, established on athletic gear and expanding rapidly behind two-time MVP Stephen Curry. Then there’s adidas.
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